C&A China

canda.cn
C&A China Wanted to position themselves as a modern and western trendy brand in China.
I worked in collaboration with their in-house visual design team in Shanghai helping them redesign the site. My role as the lead product designer was to define the UX strategy, UI and art direction of the site. Helping the brand talk to a younger and brave Chinese audience

Brand refresh by changing the logo to neutral, define imagery crops and style, typography…

Modular component design approach.

 

Deliverables:
  • Analysis of current China C&A website
  • Competition benchmark
  • IA
  • Wireframes¬†(Desktop and mobile)
  • Individual components functionality specs
  • Template design (Desktopp and mobile)
  • Guide document
  • Art direction
  • QA and bug reporting

 

 

Date

May 23, 2018

Category

B2C, EDITORIAL, FASHION, UI, UX